GET BACK TO TOUGH

Branding that can handle getting dirty for the world's toughest toy trucks. These are examples from a multi-tiered re-branding effort meant to elevate Tonka from a preschool challenger brand to a serious player in the toy vehicle market.

ROLE:

• Logo design
• Concept visualization
• Brand identity development
• Brand asset creation
• Photography direction
• Illustration concepts, direction, finalization
• Brand style guide creation
• Brand standards definition
• Brand asset distribution
• Packaging design

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